Online Marketing

Why Online Marketing is Important

Nearly every business in the world has or needs an online presence these days. If for no other reason traditional types of marketing and advertising are simply not available or only have limited options to what they had in the past. Building an online presence will help your business now as well as into the future.

There are basically two ways to build your business online, one is by ‘organic’ growth. This means that you have content on the web that highlights your business. This can be through your own blog, website and social media as well as from other websites and news outlets that mention your business. This is generally free and is a great source of online traffic, the only problem is that it can be hard to control the timing and amount of this type of marketing. The other is paid advertising, and it puts you in complete control over who sees your ads, on what platforms and how often.

Basic Terms and Concepts of Online Marketing

There are several platforms to reach prospective customers and clients online. All of these platforms use basically the same types of ads. They are Cost-Per-Click (CPC), Pay-Per-Click (PPC) and Cost-Per-Impression (CPM). These ads can then be shown in a variety of media such as text (keyword) search engine results, display images, banners, pop up ads and videos. Google and Facebook are the two most popular places to run ads and both offer detailed analysis of who saw your ads and what actions they took.

By using these advertising opportunities, you don’t have to be the top site returned in Google search to reach potential customers. Our CPC advertising programs make sure that people searching the web for your keywords see your ad. W3ON can set up a CPC account with Google and/or Facebook, create your CPC campaign, and create an effective landing page for people that click on your ad. Our expert team will work with you to see what type of campaign will work best for your goals and your budget. We’ll also provide monthly reports, suggest ways to improve CPC performance, and maintain your campaign. All you need to do is get ready for the web traffic.

Where to Market your Business Online

There are several platforms available for advertising. It is important for you to understand exactly what type of customer you are looking to attract. Once you have identified who you are looking for it will give you a good idea of where to start advertising.

For example, If you are looking for buyers of a specific machine part your company manufactures, LinkedIn would probably be a good place to find and target those buyers. On the other hand, if you have a hot new gadget for teens and early twenty-year olds, Instagram and TikTok would be a better place to focus your money. Likewise, if you are a small local business, investing time in your Google Business Page, Google Keywords, Facebook and Facebook Lead Generation Forms for your demographic and area would be well worth your time. Other platforms to consider are, Bing, Twitter, Pinterest, GeoFencing (location based), Tumblr, and Reddit, which all offer different types of opportunities and have their own unique audiences.

We have the tools to increase your measurable ROI. By deploying ads on Google and Facebook you reach potential customers when they are most interested in your products and services. You only pay for ads when people click them. We will work with you to see where you are and where you want to go. Then create a tailored plan to make sure you have the best opportunity to get there within your budget.