Great communication is an essential part of any successful business. This is especially true with your customers. A common mistake made by business owners is assuming their customers know everything about their services and products because the customer has done business with them already. Of course, the customer probably only knows a tiny fraction about the business and, worse yet, isn’t even thinking about the business most of the time.
Think about the businesses you deal with, do you know everything that they do? Would you like updates about their services, products or some free advice on a regular basis? Oftentimes people will only remember one or two of your services or main products.
If you are not staying in front of your clients on a regular basis it is a pretty safe bet that your competition is. Keeping your customers well informed on a regular basis will help keep your business top of mind amidst your competition and help with customer retention.
Whether you are starting from scratch or have been building your customer list from the beginning we can help you efficiently and effectively engage with your current and future customers through newsletters, social media, and blog posts.
Email Marketing – (E-Newsletters)
Email newsletters are a great way to stay in front of your clients. It is a very effective way to stay engaged with a great ROI. This is especially true for B2B companies. According to Hubspot, the average for every $1 spent on email marketing, $38 of revenue is generated. We might take for granted that everyone has an email address, and they check it several times a day, but don’t forget what an essential communication tool this is. No one likes their inbox full of spam, however, people do enjoy an informative email from a company they know and trust.
We make it easy for you to get engaging and informative content in front of your customers. We can take care of everything from managing your customer lists to helping you build out a new one. We’ll produce newsletters that get opened, read, and even viewed as a valued resource while delivering your brand and messaging.
Social Media
Social media is another great way to communicate and stay in touch with your clients as well as find new ones. It is free for you to set up and post on these platforms with literally millions of people as potential followers, so why not take advantage? If your company does not have a social media presence or if it hasn’t been updated regularly you are missing a large opportunity to build relationships and educate people on your products and/or services.
Each social media platform also has unique advertising options. Many social media advertising opportunities allow for highly targeted audiences to meet your needs, which allows for a greater ROI than just “boosting a post” to everybody in your area.
Facebook. Instagram. Twitter. Linkedin. They are more than just hubs of social interaction – they are also valuable tools to engage with your customers. We can help you set up, organize, and populate your accounts with regularly scheduled content that gives current and potential customers an opportunity to interact with your business and get to know your brand.
Blog Content Creation, Strategy, and Promotion
No doubt you are an expert in your field and that is why people come to you. Having a blog is a great place to publish your expertise. Show your customers how much you know about your field with short articles that engage your audience and attract new visitors. Blogs also have a big impact on search engine optimization (SEO). Adding new and relevant content to your site will set you aside from your competition and help your site organically rank higher on search engines.
Expert opinion pieces, mini-tutorials, industry trend observations, case studies, humorous observations – there are many different topics and approaches.
Too busy or don’t feel comfortable writing a newsletter, posting on social media or publishing blog articles? No problem. Our team of professionals can help create a custom plan that suits your needs and budget. We can help with everything from simply setting up your accounts, consulting on the best strategy for your goals and walking you through the process, to doing all of these things for you. Let us know how we can help increase your customer engagement today!
Give us a call at 978-969-9366 for a free consultation about your needs and how we can best meet them.