Are Google Local Service Ads Right for You?
What are Google Local Service Ads
Google Local Service Ads are a tool offered by Google for businesses to advertise their service based business on the Google search platform. They differ in other Google ads in two main ways. First, only service types of businesses are eligible for advertising. Second, the ads are lead generating so advertisers will receive a direct lead via a phone call or email instead of paying for impressions or clicks like regular Google Ads.
These types of ads are a great way for service businesses to get new customers and track their return on investment for their advertising spend. Accounts are free to set up and only require a simple verification process to confirm your status of a service business.
What Types of Businesses can Use Google Local Service Ads
Google Local Service Ads are restricted to only those businesses that offer local services. This covers a wide range of businesses such as; realtors, attorneys, plumbers, locksmiths, HVAC, house cleaners, auto repair, landscaping, painters, pest control, moving companies, pet care, tree service, tutoring, upholstery cleaners, and window cleaners to name just a few.
If you own or work for one of these companies, investing in Google Local Service Ads can offer an easy and effective way to get new customers that are in need and looking for your services.
Benefits of Using Google Local Service Ads
There are many benefits of using Google Local Service Ads. For instance your business can be Google Screened or Google Guaranteed. Once you have completed these screenings you will be able to post a green badge next to your listing. These will help build trust and confidence with your new customers right away because Google has verified your business and is guaranteeing the services you offer. This will help generate more leads and they offer a mobile app to stay in touch with new customers as soon as they send in an inquiry.
Your ad will be on the top of the search for services in your area. One of the best benefits of this type of advertising is that you only pay for the leads that are related to your business. These are leads from customers that have selected your business out of the list of your competitors.
How to Get Started with Google Local Service Ads
The process for getting started with Google Local Service Ads is simple. You will need your business information and to check your eligibility. Once you have checked your eligibility you will need to create your business listing and make sure all of your information is complete, following the prompts as they come up. You will then need to determine your budget for your ad spend.
If you are unfamiliar with Google Ads and Google Local Service Ads it might be best to consider hiring a professional firm to set up and manage your account for you. In many cases the time and attention required to set up and maintain an online advertising campaign can become overwhelming. Having the confidence of an outside firm handling your advertising can allow you more time to focus on the services you do best.
Call W3ON for a free online advertising consultation and see how Google Local Service Ads can help your business grow