3 Reasons Why Your Website Should Have a Blog
Have you ever thought about adding a blog to your website? Perhaps you’ve had a colleague or friend mention that you “have to have” a blog these days. But do they ever say why? Having a blog can be a very important part of your business. You may think that since your business isn’t only focused online or you’re not a copy writer that you don’t need a blog on your site. Although that might be true, chances are very good that your site and business could benefit from a blog. A blog is a great place to explain concepts and give information to your customers which ultimately builds trust and credibility for your business. Here are three reasons why we think every website should have a blog
Search Engine Optimization
Search Engine Optimization (SEO) is critical for your website. One of the best ways to optimize your site is by publishing interesting and relevant content regularly. Search engines want to give users the best experience possible. Would you rather visit a local site about plumbing with 5 pages of content or a plumbing site with 500 pages of content? How many pages does your site have versus your competitors’? One way search engines evaluate what website to show first is the number of relevant pages. By publishing a blog you can increase the number of relevant pages on your site thus improving your search ranking.
Blogs are a way for your business to make extra money. You can make extra revenue for your business either directly or indirectly through your blog. As discussed above getting more traffic to your site will increase your chances of getting new customers. Another way to make money from your blog is by adding affiliate links to your site. For example, you can write an article about a great new plumbing tool you like to use and offer a link to a supplier that sells the tool. If someone from your site clicks the link and purchases that item you will receive a small fee in exchange. You can also place Google Ads and other display ads on your blog that can generate some passive revenue for your business as well.
The best blogs offer great advice, tell stories or teach them something new – all for free. This is something we all love about the internet. We have all been able to enjoy a vast amount of information for free because of blogs and other information sharing platforms. Chances are, you and your team are experts in what you do. Why not share some of that with everyone that comes to your site? Gone are the days of keeping the secret ingredients under lock and key. Your customers will value what you have to say and be on the lookout for your next post full of industry insight.
You may not be a copywriter or have one on staff but that shouldn’t stop you from adding valuable content to your site. There are many copywriters available who can take your story or marketing materials and turn them into an engaging and profitable blog for you. If you do like to write, or perhaps someone on your team does, put it to use and start the new year off with a blog!