5 Reasons to use email marketing for your business

email marketing

Email marketing is a great way to reach your customers. Do you have a favorite company or brand that you enjoy receiving their emails?  Well you’re not alone.  According to a survey done by MarketingSherpa over 90% of customers want to receive promotional emails from businesses they work with.  Your customers are no different.  They want to hear from you.  They like you and want to help your business and take full advantage of the services you offer.  Email marketing is a cost effective way to stay in touch with your clients.  Below are five reasons email marketing is good for your business.

Brand Building

One of the easiest ways to build your brand is through email marketing.  Sending regular emails lets your customers know you’re available and ready for their business.  Emails help reinforce your unique message in a way that is welcome to your customers.

Increase Communication

Having an email list that this accurate and up to date is a valuable tool when running a business.  It is a great way to get the message out to the people you want to hear it the most.  If you have a new product coming out, a price change or even if you’re going to be closed for a holiday, email marketing is a great way for you to communicate with your customers.

Educate your customers

Every business needs to educate their customers to varying degrees.  In some industries it is essential that your customers are aware of all the details of your products and services.  Email marketing is an excellent way to keep your customers well informed of the most current information regarding your business.

Top of Mind Marketing

Sending regular emails to your customers keeps your business in the top of their mind.  Even if they don’t open your email, they see you sent it to them and they remembered you that day when otherwise they probably wouldn’t have.  One thing to keep in mind when it comes to marketing, if you’re not staying in front of your customers your competition probably is.

Promote Your Business

Email marketing is a great way to promote your business.  As mentioned above, your customers like you and want to hear what you’re doing and especially any new products or services you might offer.  Sending an email is an effective and convenient way to let them know what you have to offer.

There are many services out there that make sending email campaigns easy and will give your company a professional look.  If you simply don’t have the time to put together a campaign you should consider hiring a professional to set up one up for you.  Your customers want to hear from you and its understandable if you don’t have the band width to do it – just don’t lose out on the opportunity to build your brand and communicate with your customers.