You don’t have to be an industry expert and study the latest market trends to know that print media has really taken a hit in circulation over the last several years. This has hurt advertisers not only in their available audience but also the lack of readers has made the medium more expensive compared to other forms media. Below are four alternatives to print media.
Google is the most popular search engine available. Think about how many times today you have searched for something. Perhaps you were looking for directions, a recipe or for a local business. Your customers are using Google and if you’re not easily searchable on Google through paid advertising or SEO you are missing out on business, plain and simple.
Even though Facebook has seen a drop in users of the younger demographic it is still one of the most used social media platforms. Plus Facebook owns Instagram where most of the younger generation prefers to be. Facebooks ads are an easy and affordable way to promote your business and these ads can be simply linked to your Instagram account. If you’re not posting ads on Facebook you can bet your competition is.
So you love your print publications. Well, guess what? Nearly every major newspaper and magazine now has a digital subscription base. The advertising department is mostly like going to be talking to you about their print options, but they do have digital available – just ask. Their large subscription base from years past most likely didn’t go far. They just moved to the digital version of the publication and it could be a great opportunity to promote you brand.
You Tube Videos
More and more people are turning their attention to You Tube Videos. Creating your own You Tube Videos is a great way to promote your business. Your videos can entertaining and possibly become viral or they could be very educational and something your news customer really need to know about. Creating content through videos establishes your business as an expert and someone a potential customer would want to do business with.
Try incorporating one or two of these alternatives to print media into your next marketing campaign and see what kind of results you get. If you don’t have the expertise in house to execute them, then look for an experienced agency or firm that can help you get started. Your customers are waiting to hear from you.